Privacy Policy

True Black Speciality Coffee — Astralis Coffee Works Private Limited · Last updated: July 2026

This Privacy Policy explains how Astralis Coffee Works Private Limited (“Astralis Coffee Works”, “True Black”, “we”, “us”, or “our”) collects, uses, shares, and protects your personal information when you use the True Black mobile application (the “App”), our website at https://trueblack.coffee (the “Website”), and the related services we provide (together, the “Services”). By using our Services, you agree to the practices described here.

We process personal data in accordance with applicable Indian law, including the Information Technology Act, 2000 and the rules made under it, and the Digital Personal Data Protection Act, 2023, as applicable.

1. Information we collect

Information you provide

Account details: name, mobile number, email address, and password or login credentials when you create an account.
Order details: items ordered, pickup/dine-in selections, delivery address (for Website orders), and order history.
Communications: messages, feedback, reviews, and support requests you send us.

Information collected automatically

Device & usage data: device model, operating system, app version, IP address, identifiers, and how you interact with the Services.
Location data: with your permission, approximate or precise location to help you find nearby stores and enable pickup ordering. You can disable location access in your device settings at any time.
Cookies & similar technologies: on our Website, to keep you signed in, remember preferences, and understand usage.

Payment information

Payments are processed by third-party payment gateways. We do not store your full card numbers, UPI PINs, or banking credentials on our servers. We may retain limited transaction details (such as amount, date, and a payment reference) for order management, accounting, and tax purposes.

2. How we use your information

To create and manage your account and process your orders for pickup, dine-in, delivery, and subscriptions.
To send you order confirmations, status updates, and service-related notifications (including push notifications and SMS).
To personalise your experience — such as recommendations and tailored offers in the App.
To process payments, refunds, and cancellations, and to maintain transaction records.
To provide customer support and respond to your requests.
To improve, secure, and develop our Services and prevent fraud or misuse.
To send marketing communications where you have opted in; you can opt out at any time.
To comply with legal, regulatory, and tax obligations.

3. Push notifications & marketing

With your consent, we send push notifications about your orders, offers, and updates. You can manage or disable notifications in your device or App settings. Marketing messages are sent only where permitted, and every marketing message includes a way to opt out.

4. How we share your information

We do not sell your personal data. We share it only as needed to run our Services:

Service providers: payment gateways, hosting and cloud providers, SMS/notification providers, analytics, and logistics/courier partners (for Website deliveries) — bound by confidentiality obligations.
Our stores: order details are shared with the relevant store to prepare your pickup or dine-in order.
Legal & safety: where required by law, regulation, legal process, or to protect our rights, users, or the public.
Business transfers: in connection with a merger, acquisition, or sale of assets, subject to this Policy.

5. Data retention

We retain personal data only for as long as needed to provide the Services, comply with legal and tax obligations, resolve disputes, and enforce our agreements. When data is no longer required, we delete or anonymise it.

6. Your rights & choices

Access, correct, or update your account information within the App or by contacting us.
Request deletion of your account and associated personal data, subject to legal retention requirements.
Withdraw consent for location access, push notifications, or marketing at any time.
Raise a grievance with our Grievance Officer (details below).

7. Security

We use reasonable technical and organisational measures to protect your information against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

8. Children

Our Services are intended for users who can lawfully enter into a contract under Indian law. We do not knowingly collect personal data from children under 18. If you believe a child has provided us data, please contact us so we can remove it.

9. Changes to this Policy

We may update this Privacy Policy from time to time. Material changes will be notified through the App, the Website, or by other reasonable means. Your continued use of the Services after changes take effect constitutes acceptance of the updated Policy.

10. Contact us & Grievance Officer

Astralis Coffee Works Private Limited
Brand: True Black Speciality Coffee
Email: hello@trueblack.coffee
Address: Plot No. 62, Shaikpet, Road No. 72, Prashasan Nagar, Jubilee Hills, Hyderabad, Telangana – 500033
Grievance Officer: reachable at hello@trueblack.coffee